RECLAIMED 2025

A Fashion Show For Good

WORKPLAY MAIN STAGE, AUGUST 26TH, 5PM - 7:30 PM

Hitting the Workplay main stage for one unforgettable night: bold looks, big energy, and fashion that speaks. Expect a dynamic mix of reimagined, thrifted, and upcycled pieces from local designers—including standout work by Designer Daniel Grier of Splashed by DKG—all celebrating style with purpose.

This isn’t just a show—it’s a moment. We’ll honor the incredible legacy of retiring CEO Dave Wells and usher in a new era with Dr. DeWayne Cuffie, a visionary leader dedicated to expanding opportunity and impact across Alabama.

SPONSORS

RECLAIMED 2025 Sponsorship Packages

Legacy RECLAIMED Sponsor—$5,000.00
The most prestigious level of support—honoring the past, investing in the future.

  • 10 VIP tickets + drink tickets + tees

  • Top billing as presenting sponsor in all event materials

  • Private pre-event meet & photo with CEO(s) and key figures

  • Exclusive feature in post-event press release

  • Premier logo placement across all digital/print promotions

  • Verbal thank-you during event remarks

  • Legacy Tribute Feature in on-site signage

Runway with Purpose Sponsor—$3,000.00
Spotlighting purpose and style on the main stage.

  • 8 VIP tickets + drink tickets + tees

  • Title recognition on event signage and collateral

  • Prominent logo placement across digital/print

  • Verbal recognition during fashion show

  • Opportunity to dedicate gift in honor/memory of someone

Upcycle Impact Sponsor—$1500
Spotlight your impact with signage, VIP perks, and runway recognition.

  • 4 VIP tickets + drink tickets + tees

  • Logo included in all event collateral and recap

  • Verbal recognition during fashion show

  • Opportunity to dedicate gift in honor/memory of someone

Wells Works Sponsor (In Honor of Dave Wells)—$500.00
A tribute to Dave Wells’ unwavering belief in the dignity of work and the power of second chances.

  • Honoring legacy and leadership with community visibility

  • 2 VIP tickets + drink tickets + tees

  • Logo included in event signage, social, and program

  • Name featured in tribute section of event program

Not Today, Landfill Champion—$100.00
Make a statement with mission-driven visibility.

  • 2 general admission tickets + drink tickets + tees

  • Recognition in print program and recap

  • VIP recognition photo opportunities

RECLAIMED 2025 Agenda
5 PM - 7:30 PM

5:00 PM – Doors Open: The Reclaimed Experience
Step into a space transformed. Explore mission-focused visuals, photo moments, and RECLAIMED merch, including the signature “Not today, landfill” tee."

5:00–5:45 PM – Cocktails, Heavy Hors d’Oeuvres & Conversation
Enjoy elevated bites and a complimentary drink while mingling with guests, partners, and community leaders.

5:15–5:45 PM – CEO Meet & Greet
Meet Dr. DeWayne Cuffie, Alabama Goodwill’s incoming President & CEO, and help us celebrate the legacy of Dave Wells in an informal and welcoming setting.

6:00 PM – RECLAIMED 2025 Runway Show Begins
Thrifted. Repurposed. Runway-ready.
Experience bold looks modeled by local students, Goodwill team members, and local models, all telling powerful stories of creativity and transformation.

6:45 PM – Finale Walk: Walk With Purpose
Community leaders take the final walk, closing the show with a united statement of visibility, purpose, and impact.

7:00 PM – Closing Toast & Thanks
Raise a glass to legacy, leadership, and what comes next.

7:15–7:30 PM – After-Glow
Stay for final photos, light conversation, and one last toast to the mission. 

CEO Meet and Greet

  • David (Dave) Wells

    RETIRING CEO

    “What a wonderful celebration of transformation! In 1902, Goodwill became the original recycler. We have continued every day since then to repurpose and reuse your generous donations. Donations that help build our local workforce. You will see fine examples of this at our Reclaimed event. As DeWayne and I “upcycle” ourselves to our next phase of life, I want to say thank you to our amazing team for all your hard work to help our community members earn sustainable careers. And of course, a big congratulations to our fellow community members who courageously take control of the life they desire and deserve!” —Dave Wells

  • Dr. DeWayne Cuffie

    INCOMING CEO

    “Reclaimed is more than a fashion show—it’s a celebration of second chances, creativity, and community. Every piece on the runway tells a story, just like every life touched by Goodwill’s mission. We’re not just showcasing style; we’re spotlighting transformation.” —Dr. Dewayne Cuffie

Not Today, Landfill. 

Every item you’ll see on the RECLAIMED runway was destined for the landfill—until someone saw the potential. That’s what Goodwill does every day.

We take what others overlook and turn it into something meaningful.
Not just in fashion. In lives.

This event is a declaration: we believe in second uses, fresh starts, and futures worth investing in. Not today, landfill.

What to Expect

  • Runway show featuring local designers, students, nonprofit leaders, and Alabama Goodwill team members.

  • Heavy hors d’oeuvres + one complimentary drink

  • Special tributes

  • Meet & greet with Dave Wells and Dr. DeWayne Cuffie 

  • Farewell celebration of Dave Wells’ lasting legacy

Your Impact

  • Proceeds support Alabama Goodwill's mission across Alabama

  • Free career coaching and job readiness programs

  • Youth services and internship support

  • Access to opportunity for those facing employment barriers

  • Together, we’re investing in possibility—one step at a time.